Vehicle wrapping and signage are becoming more popular as a cost-effective and effective marketing tool. Your marketing campaign will follow your vehicle, wherever it goes. Sign written vehicles are a great investment for any size business. They can be customized with eye-catching designs and your brand colours, as well as other details.
This guide will walk you through how to have your vehicle’s sign written and answer the most common questions.
What is the process of vehicle wrapping and signage?
Three different types of vehicle graphics are available:
- Vehicle wrapping
- Vehicle decals
- Signage for vehicles
We will be happy to talk about the best option for your business. Each type of signwriting follows the same five-step process:
Step 1: Vehicle Pre-Inspection
We will measure, photograph and discuss your needs with you when you bring your vehicle to us. It will take about 15-20 minutes, but call ahead to make sure a member of staff is available when you want them.
Step 2: Vehicle Signwriting Design
We will then design your vehicle signage based on our conversation. A mock-up will be sent to you electronically for your approval. These initial concepts are subject to a design fee (unless you’re a client of a branding package). This is a deposit for your final bill.
Step 3: Quote
We can provide a quote once you’ve decided on the design.
Step 4: Production
Upon acceptance of your quotation, your graphics are put into production. It can take up to two weeks, depending on the material used.
Step 5: Installation
We will contact you to schedule an installation date once production is complete.
Benefits of Vehicle Signwriting
You can enjoy a number of benefits by having your vehicle’s sign written.
- Long lasting: Vehicle graphics, when professionally installed, are long-lasting and don’t have any recurring cost, unlike digital or print media.
- Reach a wider audience: Your marketing campaign will travel with you wherever you go, just like a mobile signboard.
- Fully customisable: Our team is experts at creating vehicle signage design and print that’s unique, eye-catching and memorable.
- Brand awareness: Cover your vehicle in the colours, logos and contact information of your business to keep your name in front your customers.
Designing your Vehicle Graphics
Your vehicle graphics should be professionally designed. We can work with your existing branding guidelines, or if none exist we will help you create one. We take into account several factors during the design phase:
- Shape, size and colour of the vehicle
- Brand colours and images
- When it is appropriate to separate text from design elements
- Signage with preferred details
- Vinyl comes in a variety of colours, textures and finishes.
Your vehicle will alternate between being parked or driven. We need to make the most of this opportunity.
Someone driving behind you will see the back of your vehicle, so this is a great place to put a brief message. The side of the car is visible to pedestrians for only a few seconds when driving past them. We need the driver in front to be able to see your message instantly when they look in their rearview mirror.
You will also need to design the driver’s side and passenger’s side differently. It can’t be mirrored or else the text will appear backwards!
How to Apply Vehicle Wraps and Signage
Installing your graphics is easy once we have received and approved your approval. The graphics are professionally laminated, computer cut and professionally printed. After cleaning the outside of the vehicle, the graphics are applied according to the design plan. After the vinyl has been carefully applied, it is finished.
Questions and Answers about Vehicle Wrapping and Signage
You probably have more questions about the graphics that can be designed, printed and applied to your commercial vehicle. Below we have answered some of the frequently asked questions. We are happy to answer any further questions that you may have.
- How much will it cost to have my vehicle sign written? – What is the cost of having my vehicle signed? The cost will depend on several factors including the type of graphics you want, the size of your vehicle, and any design work that is required. You can expect to pay between $260+GST and $3,000+GST, depending on the type of vehicle graphics you choose.
- How long will the graphics on my vehicle last? -The length of time the graphics will last depends on how much sun exposure the vehicle receives, the location where the graphics have been installed and the care taken with the graphics. It is also possible that the condition of your vehicle’s paintwork before application will affect its longevity. The general rule is that you should replace your paint every 5-10 years.
- Should I paint or wrap my vehicle? – Professional repaints are designed to last for the lifetime of your vehicle. Wraps have a shorter life span. A wrapped vehicle could need to be recovered if it gets a scratch. The scrape on a painted vehicle can be removed by polishing.
- How should I maintain my vehicle with graphics? -The graphics that we have installed are easy to maintain. It is best to wash your vehicle by hand with a sponge, but use a detergent that does not abrade. Will
- Will the graphics damage my paintwork? – Please do not use wax or polish on vinyl. Commercial carwashes use brushes and chemicals that can scratch or lift graphics. Use a water blaster/pressure washer instead.
- Can the graphics damage my vehicle’s paintwork? – The graphics should not damage your paintwork if it is in good shape when they are installed. Heat can be used to soften vinyl adhesive, making it easier to remove.
- What colors can I use for my vehicle wrap? – What colors do you want to use? There are a huge range of vinyl finishes, colours and textures available to us – virtually nothing is impossible!
- What vehicles are you able to wrap? – We are specialists in the branding of commercial and trade vehicles. Clients trust us with their tractors and tipper trucks as well as utes, vans and station wagons.
Are you ready to have your vehicle sign written?
To begin, arrange a visit. We will measure and inspect your vehicle and talk with you about your company and any ideas that you may have for how you would like your graphics to appear. We can work with your existing brand guidelines, including fonts, logo files and colours, or bundle them into our Branding Pack.
We will send you a mock-up for your approval, and make any changes you may need. Then we will provide you with an estimate. After you approve, we’ll arrange for the printing of graphics and an installation date.